Mikela and Philip Tarlow suggested to me a year and a half ago that I write a book about Internet radio. At the time, I thought no, I want to do it, not write about it. Today, I see how intertwined the doing it is with the writing about it. The book is to help establish one’s authority on the creative consultant circuit. It’s a calling card and a necessary credential to play with the Big Boys. Which is cool. I’ve always wanted to write a book. And a guide to Internet radio is a highly marketable book proposition.