I am a writer, brand strategist, and creative director with content marketing expertise and experience working closely with the decision-makers at Fortune 500 companies, spunky startups, family-owned businesses, and a variety of good causes.
I also start things.
• In 1999, I taught myself to code and I started publishing my writing to the web.
• In 2004, I launched Adpulp.com—now in its 15th year of industry criticism and promotion.
• In 2006, I started, staffed, and ran the Content Department at BFG Communications, a new profit center at the agency.
• In 2009, I started Bonehook LLC to help lifestyle, healthcare, and technology brands create informative and entertaining stories and experiences.
• In 2019, I developed and delivered a new skill-building workshop, “Ad Legends: The People, Creative Movements, and Legendary Work That Shaped the Modern Craft of Advertising.”
• In 2020, I created the Emerging Voices Project on Adpulp.com to identify and pay emerging writers with an interest in media, marketing, and advertising.
• [Pending release in May 2020] I am about to publish Ad Brains: 20 Honest Conversations with Advertising’s Icons, Rebels, and Rulers
When you’re ready to compel people to care, I’m ready to listen. Together we can make a difference for your customers, constituents and your bottom line.
A Few Personal Points of Interest
I was born in Omaha, Nebraska. Since then, I’ve lived in 12 other states.
Bear is my spirit animal.
My creative heroes are Jerry Garcia and Frank Lloyd Wright.
My favorite author is Kurt Vonnegut, Jr.
I love medium roasted Ethiopian coffee beans and Pinot Noir from Dundee, Oregon.
I love to fish, and eat fish, especially ceviche.
My first concert was Seals & Crofts at Omaha Civic Auditorium.
I am learning to speak Spanish.
This is what it sounds like when reading a poem that I wrote.
My Guiding Principles
Have fun. Show respect. Don’t waste time.
Art Opens the Door To Commerce.
Writers and artists add beauty, truth, and meaning to the world. Naysayers might wonder how there is room for this in a client’s marketing plan. My reply is without beauty, truth or meaning in your corporate communications, you have little to offer that’s worthy of anyone’s attention.
This may be the information age, but it’s also the age of the communication breakdown. As professional communicators, we can’t afford to participate in this blight on the culture. We can all work a bit smarter by sending well-written emails, knowing when to pick up the phone and by keeping an open and honest dialogue going with clients and each other at all times.
Create An Atmosphere of Fearlessness.
My job is to put forth bold new ideas that help my clients’ businesses grow. Therefore, I can never be scared, or hesitant, to dream on my client’s behalf. Clients need new ideas, the unvarnished truth, and a trusted partner.