Founded in 1986, in direct response to the opening of a McDonald’s restaurant in Rome’s famous Piazza di Spagna, the Slow Food movement–dedicated to supporting traditional ways of growing, producing and preparing food–is today gaining traction with people around the world. According to this excellent article in The Nation, Slow Food offers a kind of pleasure-loving environmentalism that does not reject consumption per se but the homogenization and high-speed frenzy of chain-store, fast-food life.