Walter Benjamin at the Dairy Queen by Larry McMurtry
Greenlights by Matthew McConaughey
Bluebeard by Kurt Vonnegut
Working the Navajo Way: Labor and Culture in the Twentieth Century by Colleen O’Neill
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni
The Shadow of Slavery: Peonage in the South, 1901-1969 by Pete Daniel
Mother Night by Kurt Vonnegut
The Last Kind Words Saloon by Larry McMurtry
God Bless You, Mr. Rosewater by Kurt Vonnegut
In a Narrow Grave: Essays on Texas by Larry McMurtry
Pedro Páramo by Juan Rulfo
Killers of the Flower Moon: The Osage Murders and the Birth of the FBI by David Grann
Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone by Dr. Brené Brown
Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S. C. Gwynne
Built To Sell: Creating a Business That Can Thrive Without You by John Warrillow
God Save Texas: A Journey into the Soul of the Lone Star State by Lawrence Wright
The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
The Chronology of Water by Lidia Yuknavitch
Deadeye Dick by Kurt Vonnegut
Plainsong by Kent Haruf
Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons
Round Seventeen & 1/2: The Names Have Been Changed to Protect the Inefficient by Rich Siegel
Minor King by Jim Mitchem
Killer Executions And Scrubbed Decks: An Outside-The-Box Look At Obnoxious Advertising and Marketing Jargon by Dan Goldgeier
All the Light We Cannot See by Anthony Doerr
The Dog of the South by Charles Portis
True Grit by Charles Portis
Train Dreams by Denis Johnson
The First Annual Grande Prairie Rabbit Festival by Ken Wheaton
Everything Ravaged, Everything Burned by Wells Tower
The Simple Truth by Philip Levine
Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
The River Swimmer by Jim Harrison
Slaughterhouse Five by Kurt Vonnegut
The Business of Belief by Tom Asacker
To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink
CivilWarLand in Bad Decline by George Saunders
Truth In Advertising by John Kenney
Social Media Is Bullshit by B.J. Mendelson
Searching for the Sound by Phil Lesh
Fearkiller by Chris Maley
Fahrenheit 451 by Ray Bradbury
The Boys On The Bus by Timothy Crouse
You Shall Know Our Velocity by Dave Eggers
101 Contrarian Ideas About Advertising by Bob Hoffman
Cat’s Cradle by Kurt Vonnegut
Prisoner of Zion by Scott Carrier
On Mount Hood by Jon Bell
Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan
Give Your Speech, Change The World by Nick Morgan
7 Steps To A Great Speech by Nick Morgan
The Idea Writers by Teressa Iezzi
Free by Chris Anderson
Ray by Barry Hannah
Lean On Pete by Willie Vlautin
Scoop by Evelyn Waugh
Knockemstiff by Donald Ray Pollock
Crush It by Gary Vaynerchuk
The Ten Commandments for Business Failure by Donald Keough
Livability by Jon Raymond
Loving Frank by Nancy Horan
Deer Hunting With Jesus by Joe Bageant
Horseman, Pass By by Larry McMurtry
All the Pretty Horses by Cormac McCarthy
Deliverance by James Dickey
Let My People Go Surfing by Yvon Chouinard
Into the Wild by Jon Krakauer
Letters from New Orleans by Rob Walker
A Man Without A Country by Kurt Vonnegut
Travels with Charley in Search of America by John Steinbeck
I Just Want My Pants Back by David Rosen
Returning to Earth by Jim Harrison
Signs and Wonders by Roger Pinckney
Off to the Side by Jim Harrison
Chronicles, Vol. 1 by Bob Dylan
Breakfast of Champions by Kurt Vonnegut
The Big Red Fez by Seth Godin
The Right Side of the River by Roger Pinckney
Up The Agency by Peter Mayle
The Water Is Wide by Pat Conroy
The Stranger by Albert Camus
It’s Not How Good You Are, It’s How Good You Want To Be. by Paul Arden
The God of Small Things by Arundhati Roy
A People’s History of the United States by Howard Zinn
No Logo by Naomi Klein
King Lear by William Shakespeare
A Thousand Acres by Jane Smiley
A Confederacy of Dunces by John Kennedy Toole
The House on Mango Street by Sandra Cisneros
A Feast of Snakes by Harry Crews
The Four Agreements by Don Miguel Ruiz