Jerry Garcia was born 72 years ago this week. Garcia brought millions of people together—people who are now married, or best friends or co-workers, and he introduced even more people to a life of beauty and music. In order to “Keep on Shinin’,” (as Jerry would have us do) let’s take a few moments to explore one important aspect of Grateful Dead culture—the genius of lyricist Robert Hunter.
Steve Silberman is a brilliant writer and a well known Deadhead. In 1992, when Grateful Dead’s legendary lyricist, Robert Hunter, started producing volumes of poetry, Silberman interviewed Hunter for Poetry Flash.
Here is one small piece of their dialogue:
SILBERMAN: The song “Box of Rain” began as a rough vocal outline from Phil [Dead bassist Lesh]. How does that process work?
HUNTER: Scat singing: “Dum-dum dum, da-da-da-da, bump-dum-dum-dum-dum, dee-dee-dee.” I’m able to translate peoples’ scat. I hear English in it, almost as though I write down what I hear underneath that. I hear the intention. It’s a talent like the Rubik’s Cube, or something like that, and it comes easily to me. Which might be why I like Language poetry. I can tell from the rhythms, or lack of rhythms, from the disjunctures and the end stoppages, what they’re avoiding saying– the meaning that they would like to not be stating there, comes rushing through to me. I understand dogs. I can talk to babies.
A cat dictated “China Cat Sunflower” to me. It was just sittin’ on my stomach, purring away, and sayin’ this stuff. I just write it down; I guess it’s plagiarism. I’ve credited the cat, right? [laughing]
Clearly, the cat on Hunter’s tummy had quite the vocabulary. “I rang a silent bell beneath a shower of pearls in the eagle wing palace of the Queen Chinee.”
The interview with Hunter is heady matter. I read and write poetry, yet much of the conversation is beyond me. Which is fine, I like stretching to pull goods from the top shelf. Here’s what I found up there, tucked neatly away in Hunter’s memory.
About 25 years ago I was visiting a girlfriend in the City, and there was this little orange book in her bookcase that I pulled out. It was On Out, by Lew Welch, and I thought, “How long has this been going on?”
Naturally, the slender volume so key to Hunter’s development as a poet is now out of print. Which leads me to wonder why any book of merit would be hard to find today. The notion of being “out of print” is itself an anachronism. We can unearth these volumes and make them available in digital formats.
Thankfully, there are web-ready copies of a few of Welch’s poems. “Chicago Poem” is particularly hard-hitting, whereas “Ring of Bone” is simply lovely in every way.
“I spent the night in Utah in a cave up in the hills.” -Robert Hunter
Last week, we celebrated David Keller’s life at gatherings in Rockville, Utah and again in Salt Lake City.
Anne Decker, a close friend of David’s mom, Big J., made a touching speech last Wednesday night in Mill Creek Canyon.
http://youtu.be/7hcxXuaRq1s
I will not contradict Anne’s fine sentiments. But I will add that grieving the loss of my friend is something I relish. I relish it because I like to feel the intense sadness and joy that comes when I think of him.
Anne is right however, in that we mustn’t be stuck in our grief, but rather use it to fuel new adventures with friends and family.
The Deacon of Freakin’ wouldn’t have it any other way.
“Priority one for me has always been ensuring American jobs and employers see the full benefits of the natural gas renaissance.” -Oregon Senator Ron Wyden
Energy is often produced in rural areas for the benefit of urban dwellers, who sometimes live and work hundreds or even thousands of miles away from the source. Meanwhile, citizens of rural communities do not begrudge the arrangement—they are hungry for work and the prosperity that comes in the form of high-paying jobs, energy leases, corporate taxes and so on.
Today, in southern Oregon this drama is playing out, as it is in communities across the nation. The proposed Pacific Connector Pipeline, would transport liquefied natural gas, or LNG, 232 miles from Malin, Oregon—where an existing pipeline terminates—to Coos Bay, where an export facility would be built.
The export facility is a $7.7 billion proposal in its own right. Jordan Cove, which is owned by Calgary-based Veresen Inc., and its associated infrastructure will be the single largest private investment in Oregon’s history. According to The Washington Examiner, Jordan Cove is the seventh and latest natural gas export terminal approved by the Energy Department. The Obama administration supports exporting more natural gas.
If it gets built, Jordan Cove would be the first U.S. export terminal on the West Coast, giving it prime real estate to tap into Asian markets thirsty for natural gas.
Naturally, there are forces opposed. “Jordan Cove still needs a slew of federal and state permits to begin construction,” said Zack Malitz of San Francisco-based environmental group Credo, which is opposed to exports because it could lead to more drilling. The Oregon Sierra Club is also squarely against.
The Jordan Cove export terminal at Coos Bay would require the largest port dredging project in Oregon’s history in habitat important for marine species and the fishermen that depend on them. A 230-mile-long pipeline would be built to deliver gas to the terminal, crossing nearly 400 streams in the Klamath, Rogue, Umpqua, Coquille, and Coos watersheds.
In related news, there are greener energy developments brewing along the Oregon coast. The state of Oregon has invested more than $10 million in the Oregon Wave Energy Trust, to fund research and other projects to accelerate the development of wave power in Oregon.
In 2012, Ocean Power Technologies, a Pennington, N.J.-based wave energy company, appeared set to build America’s first grid-connected wave energy project, a 1.5-megawatt power station composed of 10 “PowerBuoys” in waters near Reedsport, Ore. Sadly, they abandoned the project earlier this spring.
In yet another development, Principle Power Inc. is a Seattle company with a permit from the Bureau of Ocean Energy Management for a wind project off the Oregon coast, near Coos Bay.
“We like what Coos Bay has to offer,” said Kevin Banister, vice president of business development and government affairs for Principle Power. “It’s in the middle of a really rich band of offshore wind.”
Principle said it could have five massive turbines spinning by the summer of 2017.
Rich Saperstein is conversant in Italian and is an avid salt and freshwater fisherman. He’s also Chief Investment Officer at Treasury Partners in New York City and one of the nation’s top financial advisors, according to Baron’s.
Here he is speaking in optimistic terms today about the growting strength of the American economy.
To repeat, “We have no inflation, we have a budget deficit that’s shrinking. There’s tremendous demand (for stocks), and lack of supply.”
Saperstein didn’t say a word about President Obama’s hand in the economic recovery. Maybe there is no need to say anything. We all know who the President is and increasingly Americans know which party is pro-business and pro-labor at the same time.
Pageview journalism is a method of presenting information online in a slideshow or other framework that garners as many clicks from a reader as possible. This is what it looks like:
Writing for The Guardian, Charlie Brooker lambastes the painful conformity of web-based media today, largely in response to the shortcomings of pageview journalism and the damage it does to a journalist’s ability to establish a narrative.
Newspapers used to be sombre dossiers issued each morning, bringing grave news from Crimea. Now they’re blizzards of electric confetti, bringing The Ten Gravest Crimean Developments You Simply Won’t Believe. The art of turning almost any article of interest into a step-by-step clickbait walkthrough has been perfected to the point where reading the internet feels increasingly like sitting on the bog in the 1980s reading a novelty book of showbiz facts that never fucking ends. This trend will only continue. In five years’ time, all news articles will consist of a single coloured icon you click repeatedly to make info-nuggets fly out, accompanied by musical notes, like a cross between Flappy Bird and Newsnight. Even a harrowing report on refugees fleeing a warzone will cynically draw you in by promising to show you a famous person’s bum after every 85th click. And it will succeed.
Media criticism, like this, delivered with a sharp bite is something to behold. The digital echo chamber is deafening. It takes a piercing voice to rise above it. Brooker has this going for him.
Of course, I agree with him that lowest common denominator page view journalism is a shitty development for readers, and makers of news. I’d extend this to advertisers, as well. For brands, the opportunity to serve people with valuable information and develop a customer relationship is in owned and social media. Paid and earned media continue to be important, but even the best online ads and editorial are competing with a thousand other possibly more interesting options, all of which are just a click away.
Media companies that peddle “step-by-step clickbait” believe digital media is not a reading experience, nearly as much as it is a self-guided navigation through text and images. New sites like Medium are beginning to counter this negative trend. Medium is a place for readers—that’s how the site is designed and it shows.
Alternatives like Medium provide one way to combat the “blizzards of electric confetti.” But pageview-driven techniques are not going away. Anything that can be monetized, will be, and right now advertisers and investors are propping up pageview journalism sites with buckets of cash. Henry Blodget told the Financial Times that Business Insider’s 2013 revenue would be “close to” $20 million. That’s a lot of money to work with every year. Nevertheless, media critic, Michael Wolff, puzzles over the math. He concludes, “The digital traffic world, with techniques and sources and results that are ever-more dubious, is, as I’d guess the astute Henry Blodget has ascertained, not a sound long-term play.”
Hard to say who is right, Wolff or Blodget. “Nobody ever went broke underestimating the taste of the American public,” H. L. Mencken suggested. Maybe clicking 30 times through an “article” satisfies people in ways I don’t understand. Perhpas I should not impose my desire to have people read long copy? By the way, this article is under 600 words, so I fully expect high rates of comprehension and retention.
I like to read about media enterprises that are thriving. It provides hope for the industry, and hope for me personally as a writer, editor and self-publisher.
According to The New York Times, Etienne Uzac, 30, and Johnathan Davis, 31, founders of IBT Media, are bringing Newsweek back to print. Each issue will cost $7.99.
“You would pay only if you don’t want to read anything on a backlit screen,” Mr. Uzac said. “It is a luxury product.”
What I find fascinating is how this company’s online media strategy paid dividends and paved the way for this print rebirth. The Times reports that IBT began using online metrics (across its 10 media brands) to help tailor coverage to what readers truly wanted.
Dry corporate-earnings articles larded with financial data, for example, were poorly read. But Mr. Davis discovered that readers landed on earnings pieces by searching for a company’s products. So IBT began to de-emphasize numbers in earnings stories while highlighting a company’s product pipeline.
There is a lot of chatter about big data and its various uses, but here is one example an applied use of data that proved both successful and desirable.
Nearly two months ago, I made the decision to stop adding new content to AdPulp.com. I wanted to starve the blog and my blogging habit in the process. In theory it ought to be easy to do, the starving of a blog. Just close the window on it. Shut down the machine. Look away.
I wish it were that simple, but it’s not, at least it’s not for me. AdPulp exists as a media brand now. Digital media is alive in a way printed media is not, and you don’t put something that’s alive in a drawer and call it good, The End. AdPulp is also alive in our readers’ minds, at least for now. Which begs the question: why step off in the first place? A writer courts an audience like a bee courts flowers, so there’s something unnatural here. Right?
Actually, the reasons for quitting the blog are pretty simple. From a return on investment perspective, ad blogging was a losing proposition. I also confused the marketplace that supports me, by presenting as both ad creator and ad critic. People prefer to hold one idea in their mind about you, not two. Given that making ads pays better than ad criticism, it was easy enough to decide where to focus my efforts.
Having said that, I continue to be an advertising critic and a journalist. Quitting a blog doesn’t change that. In fact, I am working on a new feature right now for The Content Strategist about the challenges of managing “brand voice” in multiple digital channels. In days of old, this article would have gone up on AdPulp.com. It would have been unedited and typically I would have spoken to no sources.
Timeframes for “real journalism” are also much different. A blog post is something you throw together in an hour, maybe two if it’s highly involved. A feature for a proper media entity takes many hours of work spread over several days, even weeks. Now my process looks like this: come up with an idea, pitch it to the editor, create a list of interview questions, find people to interview and schedule a time to talk, take copious notes during the interviews, transcribe the notes, prepare a draft, edit, submit, receive changes from the editor, make changes, re-submit, wait for approval and publication. A blogger would likely laugh at the archaic nature of this process. But I cherish the slow, deliberate, thoughtful approach.
Whatever happens with AdPulp—a sale, an inspired reinvention, or nothing at all—I now have valuable knowledge I didn’t have before. One of the loudest-and-clearest messages from this nine-year journey is build a business first, then add a blog. AdPulp was a blog before the business, a write-it-and-they-will-come dart into steady headwinds.
Contently, the publisher of The Content Strategist, is a good example of the business-first approach to making media today. Contently, the business, is a platform for connecting journalists with publishers and brands. The Content Strategist, on the other hand, is Contently’s media brand–its skin in the game. At the same time, the site is an “ad” for the platform. That’s how it’s done!
The clever display of the poem fragment above is from Paulann Petersen, Oregon’s Poet Laureate. Interestingly, in this Art Beat Oregon segment on OPB, Petersen says poetry must be spoken to be fully realized.
She is right! Here I am sounding out a poem about living in the white noise of Chicago.
U.S. Poet Laureate Natasha Trethewey, writing in Virginia Quarterly, says it’s important to see poetry as a cultural force, and to believe in the necessity of it.
Trethewey also makes this deeply poetic point about poetry’s place in our culture:
Each day we are faced with sound bites and catchphrases deadening and trivializing our language, the widening gulf of our ideological differences eroding civil discourse and our ability to truly communicate with each other, to hear each other. For all of that, poetry is the corrective, the sacred language that allows us to connect across time and space, across all the things in everyday life that separate us and would destroy us.
Last year I began to actively seek out new places to publish my writing.
As someone who has invested heavily in the development of my own sites, I felt it was important to break out of any traps of my own making. To this end, here are three new pieces of writing (not published on any of my own sites) that I’d like to share with you:
Medium is an interesting development for readers and writers. It’s a platform for text, where writers self-publish as they would on their own sites. The difference is Medium offers what only a platform can: opportunities for discovery, collaboration and recommendation.
The web is too big. Millions of personal websites are too hard to find, bookmark, return to and read. Some are well designed for reading, others not so much. I wouldn’t say stand-alone web sites are in danger of extinction, but there is a shift from owned media to shared media.
In my own world, I saw the need for consolidation and focus, which led me to step away from AdPulp.com after a nine year run. The topic became tiresome, but it was also a matter of economics. David Burn the writer and brand builder makes money. David Burn the ad blogger makes friends in the business, and sometimes those friends lead to work.
A blog can be good for business, but the line from the blog to your paid product or service has to be direct and I didn’t have that on AdPulp. I do have that on Bonehook.com.
“Choose my bluest tape and unlock my car
An honest tune with a lingering lead has taken me this far” – Houser/Bell
Here’s a run down of the places (other than home) where I spent at least one night in 2013:
Smithtown, NY
Marco Island, FL
Seattle, WA*
Brownsville, OR*
Takhlakh Lake, WA
Yakima, WA
Abbotsford, BC
Lake Country, BC
Salt Lake City, UT
Baker City, OR
Garibaldi, OR
The year in travel was highlighted by an extraordinary summer vacation in Lake Country, BC. The area is described as Canada’s Napa for its bountiful wineries. It’s much more than wine though, it’s lake living at its finest. So, if you want to compare Okanagan to a place in California, think Tahoe, but with outstanding wine.
Seattle loomed large in 2013 too. I visited the Emerald City four times, including for my birthday last April, for Ryan’s birthday and for Dan and Val’s wedding in July.
Baker City is a place I can’t wait to return to — there’s something powerfully alluring about NE Oregon. For it is tempting to believe that all the last great American places are taken, but NE Oregon and the Wallowa Mountains in particular are not Aspenized in the least.
